Pretty Girls Like Trap Music
2 Chainz — Album Campaign | 2017
Creative Direction • Experiential • Brand Identity • Content • Production
The Pink Traphouse, Atlanta GA
FROM ALBUM TITLE TO PHYSICAL EXPERIENCE
For 2 Chainz's Pretty Girls Like Trap Music campaign, our team wanted to create a visual language built around contrast. “Trap” represented something raw, rugged and unmistakably Atlanta. Pink softened it—creating an unexpected juxtaposition that became the foundation of the campaign.
Rather than limiting that identity to album artwork and digital content, we brought it into the physical world by transforming an Atlanta trap house entirely in pink.
The Pink Trap House became more than a promotional installation. It became a physical destination and cultural landmark tied to the album's identity.
